Dealing with small business conflicts : celebrating LGBTQ+ pride or avoiding customer prejudice: / Shreshthi Mehta.
Belinda Thomas is a baker and entrepreneur facing a dilemma. She owns Simply Delicious, a bakery in Massachusetts in the United States, where she employs LGBTQ+ staff in her business and supports several diversity initiatives. Thomas has noticed that many of her customers are not willing to do busin...
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
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London :
SAGE Publications: SAGE Business Cases Originals,
2023.
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| Series: | SAGE business cases
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | Belinda Thomas is a baker and entrepreneur facing a dilemma. She owns Simply Delicious, a bakery in Massachusetts in the United States, where she employs LGBTQ+ staff in her business and supports several diversity initiatives. Thomas has noticed that many of her customers are not willing to do business with a bakery that supports the LGBTQ+ community. Given that several identity and lifestyle issues around sexuality and gender are taboo in many cultures, Thomas wonders if she should continue to showcase her support towards individuals of the minority group and how she can manage the conflict that has arisen between staff and customers. |
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| Physical Description: | 1 online resource. |
| ISBN: | 9781529608052 1529608058 |