Fans, fame, f(ph)ilanthropy, and fury : the impact of Netflix's "Drive to survive" on F1 racing / Ava Wood, Janée N. Burkhalter.
In 2017, U.S. media company Liberty Media purchased Formula 1 motorsport racing for USD 4.6 billion. Along with a change in leadership came a change in strategy. With the goal of creating "the greatest racing spectacle on the planet," several new initiatives were introduced. This case allo...
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2022.
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| Series: | SAGE business cases
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | In 2017, U.S. media company Liberty Media purchased Formula 1 motorsport racing for USD 4.6 billion. Along with a change in leadership came a change in strategy. With the goal of creating "the greatest racing spectacle on the planet," several new initiatives were introduced. This case allows students to examine and critically assess the strategic choices made by Formula 1. How did strategic social media and streaming television decisions impact the sport's appeal to a larger audience? That answer may, in part, lie in the marketing practices of the company and its efforts to expand beyond its traditional fan community. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781071914274 1071914278 |