Chango in Kenya : striving for growth in the informal economy / Geoffrey Peter Otieno.
In Kenya, 75% of adults are unbanked, but more than 90% of that population have a mobile phone, thus representing a golden opportunity for fintech companies seeking to disrupt the conventional banking industry. The case provides an overview of market conditions and savings habits in Kenya by examini...
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2023.
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| Series: | SAGE business cases
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | In Kenya, 75% of adults are unbanked, but more than 90% of that population have a mobile phone, thus representing a golden opportunity for fintech companies seeking to disrupt the conventional banking industry. The case provides an overview of market conditions and savings habits in Kenya by examining two fintech companies in Kenya: M-Pesa and Chango. M-Pesa is an established player in the market, with a presence in numerous countries in Africa and outside the continent. Chango, on the other hand, is a new player in the fintech space in Kenya and must decide how to grow in the face of regulatory challenges and slow user uptake. |
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| Physical Description: | 1 online resource. |
| ISBN: | 9781071915349 1071915347 |