Flying high : women on wings gives lift to women in rural India / Lauren Comiteau and Tao Yue.
Women on Wings, a non-profit NGO, created employment for women in rural India by using its network of financial experts to advise existing social enterprises on how to grow their businesses. Founded in 2007, its goal was to create one million jobs in 10 years. Co-founder Maria van der Heijden's...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Ebook |
| Language: | English |
| Published: |
London :
Rotterdam School of Management, Erasmus University,
2020.
|
| Series: | SAGE Business cases
|
| Subjects: | |
| Online Access: | SAGE |
| Summary: | Women on Wings, a non-profit NGO, created employment for women in rural India by using its network of financial experts to advise existing social enterprises on how to grow their businesses. Founded in 2007, its goal was to create one million jobs in 10 years. Co-founder Maria van der Heijden's premise behind the project was, "If you invest in women, you invest in the family. And that means society. If a woman has her own income, she spends it on the children, on education and food. With a job and an income, the whole family rises up." The aims of emancipation and development were embedded in the organisation's operations and strategy. The problem was that time was running out. There were only nine years left to fulfil the SDG goals. The Covid-19 crisis only added to the pressure. |
|---|---|
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781071937075 1071937073 |