Bonding over a pint online : Be Easy Brewing / Caroline Tan.
This case study introduces students to Be Easy Brewing, a local brewery founded by a former member of the U.S. Air Force in Aomori, Japan, in 2016. Since its inception, Be Easy Brewing not only has thrived within Aomori Prefecture but also has achieved widespread success across Japan. This case stud...
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2024.
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| Series: | SAGE Business cases
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | This case study introduces students to Be Easy Brewing, a local brewery founded by a former member of the U.S. Air Force in Aomori, Japan, in 2016. Since its inception, Be Easy Brewing not only has thrived within Aomori Prefecture but also has achieved widespread success across Japan. This case study delves into the concept of leveraging an online community as an engagement strategy for Be Easy Brewing. The brewery has consistently delivered high-quality, fresh brews crafted from locally sourced ingredients, driving its expansion alongside its outstanding reputation and glowing local reviews. With a single entrepreneur at the helm, Be Easy Brewing faces resource constraints in terms of time and personnel for marketing communications. However, Be Easy Brewing has a presence on various digital platforms that provides it with the option of creating an online community to enhance consumer engagement. This case examines the concept of an online community within the context of the craft beer industry using Be Easy Brewing as a focal point. It challenges students to devise a robust online community strategy that ensures sustained engagement and growth for the company. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781071940334 1071940333 |