Ott platforms and the movie industry : evolving business models / George Joseph.
The entertainment industry has undergone a profound transformation in recent years with the rise of over-the-top (OTT) platforms offering streaming alternatives to theatrical releases. This case explores the impact of OTT platforms on the production decision-making process, the ongoing dilemma of th...
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2024.
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| Series: | SAGE business cases
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | The entertainment industry has undergone a profound transformation in recent years with the rise of over-the-top (OTT) platforms offering streaming alternatives to theatrical releases. This case explores the impact of OTT platforms on the production decision-making process, the ongoing dilemma of theatrical versus streaming releases, and how changing consumer behavior is influencing the entertainment landscape and business models. One of the most significant impacts of OTT has been on the way that production decisions are made. In the past, studios focused on creating films and shows for theatrical release, with streaming options as an afterthought. Now, the landscape has changed, with OTT platforms offering a viable alternative to traditional theatrical releases. While the future of entertainment remains uncertain, it is clear that studios must continue to adapt and evolve to meet the changing needs and expectations of consumers. Students are asked to assess a strategic plan for a platform that effectively balances the opportunities and challenges presented by OTT platforms. This plan should address key considerations such as monetization strategies, content production decisions, and strategies for adapting to the rapidly changing digital landscape. In assessing this plan, students apply principles of strategic management, digital transformation, and supply chain management. They should also consider the implications of the plan on various stakeholders, including content creators, consumers, and theater chains. Ultimately, the goal is to create a viable and sustainable business model that leverages the unique opportunities offered by OTT platforms while navigating the challenges of this new entertainment landscape. |
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| Physical Description: | 1 online resource. |
| ISBN: | 9781071939734 1071939734 |