Marketing to millennials : reach the largest and most influential generation of consumers ever /

Marketing to millennials : reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton.

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Bibliographic Details
Main Authors: Fromm, Jeff (Author), Garton, Christie (Author)
Corporate Author: ProQuest (Firm)
Format: Ebook
Language:English
Published: New York : AMACOM, 2013.
Subjects:
Young adult consumers > Attitudes
Generation Y > Attitudes
Target marketing.
Consumer behavior.
Online Access:Click here to view this book
Description
Physical Description:1 online resource (xix, 202 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:0814433235
9780814433232
Availability

Online

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