Marketing accountability for marketing and non-marketing outcomes / edited by V. Kumar, David W. Stewart, Naresh K. Malhotra.
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| Other Authors: | , , |
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| Format: | Ebook |
| Language: | English |
| Published: |
Bingley, UK :
Emerald Publishing Limited,
[2021]
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| Series: | Review of marketing research ;
Volume 18. |
| Subjects: | |
| Online Access: | Click here to view this book |
| Physical Description: | 1 online resource (353 pages). |
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| ISBN: | 9781838675639 1838675639 |